Spammers want their emails to end up in your email box, they want you to open them, and they want to advertise a product, perpetuate a scam, or spread a virus. Whatever their purpose, the emails are annoying and potentially harmful to your computer. A lot of these messages look like they are written in gibberish, which adds to the irritation and senselessness. Why are they written like this?
There are two reasons why spam may appear as gibberish. One is that they could have been written in a foreign language. So what appears to us as unintelligible symbols is actually foreign characters that have not been properly transmitted into English. This is also why there may be multiple misspellings and odd syntax.
Another reason why spam can appear to be nonsense is that purposely misspelling words, adding 0 when you should have o, and other techniques are designed to slip past spam filters. This works because some email filters look in messages for the most common words used in ad pitches and the like. By throwing in random words or letters, many spammers are able to evade the filters and get their messages into your in-box.
It can be hard to know if a message is spam or not, unless you open it. At that point, though, you can be letting harmful viruses loose into your computer. Because of email spoofing, you may receive messages that look legitimate but are not. A reverse email lookup can help stop you from opening harmful messages, as well as keep you from inadvertently deleting real messages.
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